SINGAPORE - Just hours before the 2019 Singapore Premier League (SPL) kicked off with the Community Shield on Saturday (Feb 23), the country's only professional sports league received a boost with the unveiling of a new title sponsor.
AIA Singapore inked a two-year deal and the insurance group's logo will be emblazoned on the back of the jerseys of all nine clubs.
AIA, who are also the shirt sponsors of English Premier League club Tottenham Hotspur and had appointed David Beckham as its ambassador, takes over from previous co-title sponsors Great Eastern and Hyundai.
Although details of the sponsorship were not disclosed at the signing ceremony at Jalan Besar Stadium on Saturday, The Sunday Times understands that not only will the company provide insurance coverage for SPL players, the deal includes a cash component as well.
Patrick Teow, chief executive officer of AIA Singapore, said: "This sponsorship is not just about the money, we want to put in time and effort to help the Singapore Premier League reach its objectives.
"The FAS' (Football Association of Singapore) values are aligned with ours, so it was a natural choice for us to work with them."
AIA, which is celebrating its centennial in 2019, will work with FAS for opportunities to leverage on the SPL clubs' ties with the communities and schools to encourage youth development and conduct other outreach activities to promote an active and healthy lifestyle.
FAS president Lim Kia Tong said: "With AIA Singapore's existing ties to football and notable presence in the Asia-Pacific region, we believe that this partnership will help us to achieve our goal of improving the vibrancy of local football and raising the standards of football in Singapore.
"In line with the FAS' objective of increasing participation at the grassroots level, there are plans to work together to reach out and target the community, especially the youth.
"I am certain that, together with AIA Singapore, we will be able to do more and we look forward to having a fruitful partnership."
In a statement, Great Eastern's managing director for group marketing Colin Chan said: "We are proud to have supported the League for 10 years and it is timely for us to hand over the baton....We wish Singapore Premier League all the best in its future endeavours."
90% of the time, speakers of English use just 7,500 words in speech and writing. These words appear in red, and are graded with stars. One-star words are frequent, two-star words are more frequent, and three-star words are the most frequent. The thesaurus of synonyms and related words is fully
High roller - Wikipedia
Eden Hazard has paid tribute to his team-mate Cesc Fabregas, who is set to depart the club after four and a half seasons. The 31-year-old is closing in on a move to Monaco, where he will link up with manager Thierry Henry, a team-mate of Fabregas at Arsenal.
'I was lucky to play with him' - Hazard pays tribute to
MUNICH, Germany, March 12 (Reuters) - Liverpool coach Juergen Klopp has said that the outcome of their Champions League last-16 tie against Bayern Munich on Wednesday will not affect the Premier
Liverpool result at Bayern won't affect Premier League bid
Magnificent Mane and Milner mask Salah's dry spell as Liverpool go top again. It gave Liverpool a victory they looked to have thrown away, and sent Jurgen Klopp's men back to the top of
Klopp keeping it in perspective after breakdown vs. Arsenal
Nov 02, 2013 · Red Sox fans have a day to rejoice and remember Fans throng the city for World Series victory celebration By Bryan Marquard Globe Staff , November 2, 2013, 10:00 p.m.
Faithful fans rejoice as Hilltoppers break their 26-game
China strips South Korea of football trophy for 'indecent' celebrations South Korea's under-18 team apologised to "all the people in China" after a picture emerged of a player with his foot on the
China strips South Korea of football trophy for 'indecent
Smartphone apps that display your cell signal strength. These apps will display your cell phone signal strength and other details about your connection. These links to third-party software are provided "as is," without warranty of any kind, either expressed or implied, and such software is to be used at your own risk.
Manchester City's Sergio Aguero in frame to face Brighton in FA Cup The Argentina international, who is the Premier League's top scorer with 19 goals, missed City's 2-0 victory over relegation-threatened Cardiff City on Wednesday and was a doubt for Saturday's semi-final at Wembley.
Aguero in frame to face Brighton in FA Cup | Sports
How Much Cash Should Your Business Keep in the Bank? It Depends on Your Spending Habits. I have decided that $30,000 is still less than I'd like to have in the bank, but I absolutely don't have to worry with that amount stashed away.
How Much Money Can a Person Have/Keep In a Bank Account
UEFA open disciplinary proceedings against Chelsea amid alleged racist chanting vs MOL Vidi; So the Blues could face some disciplinary action against them should they be found guilty on February 28, but what sanctions could they face? When contacted by football.london, UEFA were not willing to discuss the case itself, however Article 6 of their
Chelsea transfer news: Maurizio Sarri told to replace THIS star with Callum Hudson-Odoi. That's the verdict of Martin Keown. Pedro has featured in 19 of Chelsea's 23 Premier League matches
Chelsea line up potential Maurizio Sarri replacement
Hougang United Football Club, one of nine clubs in the professional football league, had filed a police report against an employee after losing S$278,200 from its coffers. A female administrative staff member, Tean Tai Tee, had allegedly misappropriated the sales revenue from the clubhouse between Nov 29 and Dec 11 last year.
Top stories from The Straits Times on Monday, Feb 25
Singapore's 2018 Year-in-Review by PM Lee is surprisingly upbeat In his 2019 New Year's message, PM Lee use quite a lot of positive adjectives to describe Singapore's growth this past year. Describing 2018 as a 'productive year for Singapore', PM Lee first noted that the local economy grew steadily at 3.3%, exceeding expectations.
Liverpool Fans Rejoice After Stunning Performance From Star
0 comments:
Post a Comment